Unlocking the Power of Personalization in B2B Healthcare Marketing

[ad_1] By Karla Sanders, Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level. By customizing your messaging, using data to personalize your content, tailoring your website experience, and lead nurturing efforts, … Read more

5 Tips to Modernize Your Healthcare Marketing

[ad_1] By Michelle Voznyuk, Marketing Specialist at Heinz Marketing The healthcare industry is constantly evolving, with new technologies and medicines being developed every day. As a result, healthcare marketers must be agile and adapt quickly to keep up with the changes. In this post, we’ll explore the importance of modernizing healthcare marketing and five techniques … Read more

How Healthcare Companies Can Leverage Digital Ad Spend

[ad_1] By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And … Read more

How to Become a Thought Leader in B2B Healthcare Marketing

[ad_1] By Sarah Threet, Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. One bad experience with a physician or a clinic and a staggering 76% … Read more

Marketing for Healthcare – Challenges and Opportunities

[ad_1] With extensive experience working in Healthcare, we comprehend marketers’ challenges, recognize advantageous opportunities, and understand the do’s and don’ts of marketing within a heavily regulated sector. I tested ChatGPT to see what the tool comes up with and how it compares to our understanding of the market. Here’s what I asked ChatGPT: What are … Read more