[ad_1] I see a common challenge in B2B marketing – teams seeking more budget and resources for demand-generation programs. “Now, wait a minute,” you might say. “It seems like demand gen for leads is the only thing we do.” To be clear, I mean true demand generation, not mid-funnel, inbound lead gen, nurturing, or sales enablement. … Read more
[ad_1] Despite what many people tell you, copywriting is more of a science than it is an art. Expert copywriters use a formula to compile a set of words in the most compelling structure possible to persuade action. This formula has been learned and adapted over decades of testing and adjusting copy based on consumer … Read more
[ad_1] By Sheena McKinney, Business Operations & Marketing Assistant at Heinz Marketing In this world of AI and automation, it can be hard to know how to use these powerful tools without sacrificing the human touch. Turns out, it IS the human touch that allows ChatGPT and AI tools to give you the very best … Read more
[ad_1] Once upon a time, WordStream shared a post on 10 of the most innovative chatbots on the web. This was waaaaay back in 2017—an eternity in the digital world (think 13 Reasons Why, the Kendal Jenner Pepsi ad marketing fail, etc.)—and since then, chatbots have evolved into help centers, transaction platforms, lead generation machines, … Read more