What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)

[ad_1] Digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. That is, if you know how to navigate it right. Each ad network has its own unique strengths that you need to play to if you want to … Read more

LEADERS Magazine: Brian Solis on Digital Darwinism and Innovation

[ad_1] In this must read interview in LEADERS Magazine, Brian Solis explores the challenges and opportunities executives face in this Novel Economy. Brian also details how companies can create a culture of innovation to grow and scale in uncertain times. Full interview here or via PDF below… “The paradox of innovation doesn’t inhibit the desire … Read more

How Healthcare Companies Can Leverage Digital Ad Spend

[ad_1] By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And … Read more

How do you design your company for a digital first world?

[ad_1] Photo by fauxels, pexels.com My new friend Roy Edwards at Enterprise Times in the UK recently published a story on Salesforce’s, “State of the Connected Customer” report. We spent time discussing the research, which spotlights just how much customers have evolved in the past few years. Key themes include… The Trust-based economy moves to … Read more

The Brave New World of Digital, Business, and Leadership Transformation and the Part You Play in It All

[ad_1] I was moved by an inspiring piece about finding hope in a time of disruption and uncertainty. It was written by my friend Andrew Penn, CEO of Telstra. Though it was published this time last year, I found it relevant now. Penn observed that in these times of a great reset, it’s only human to … Read more

Retail Therapy: At the forefront of digital transformation and customer experience with Paul Zahra, CEO of ARA

[ad_1] In this episode of Retail Therapy, we have the pleasure of hosting Brian Solis. Brian is a leading digital anthropologist and futurist, known for his expertise in digital transformation, customer experience, and innovation. He is currently the Global Innovation Evangelist at Salesforce, where he leverages his vast knowledge to drive thought leadership and research. … Read more