How Healthcare Companies Can Leverage Digital Ad Spend

[ad_1] By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And … Read more

Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web?

[ad_1] Exploring web3 through a new lensPHOTO BY @JEZAR, UNSPLASH.COM This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets, waves … Read more

Making The Business Case For The Metaverse: How Companies Can Create Value In The Next Web

[ad_1] Marketing campaigns or initiatives Learning and development for employees Meetings Events or conferences Product design or digital twinning During its research process, McKinsey interviewed executives and leading authorities to explore value creation in the metaverse, what the metaverse is and isn’t, and how it will evolve. Experts included Matthew Ball, Cathy Hackl, Marc Petit, … Read more

Salesforce’s 11 Best Business Podcasts of 2022: How companies to build trust and better connect with customers

[ad_1] via Michael Rivo, Trail Blazers podcast,”Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. I love the opportunity to reflect on the past year and revisit the compelling storytelling from my colleagues. Inevitably, I discover new ideas and mindsets, and have a laugh or two. Best … Read more