10 Creative Lead Generation Ideas From Marketing Legends

[ad_1] Lead generation is the number one challenge for marketers today. Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. Jessica Meher, CEO and Co-Founder of Wonderment, put … Read more

54 Perfect St. Patrick’s Day Instagram Captions (Cliche-Free List!)

[ad_1] Trying to come up with the perfectly creative, unique, funny, or cute St. Patrick’s Day Instagram caption? Thinking cap not doing it for you?   Good news for you: If you’re reading this post (and not the generic “Kiss me I’m Irish” lists out there), you can rest assured you’ll be able to come … Read more

How To Combine Machine and Human Input for More Effective Content in 2023

[ad_1] In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. Together, people and machines create tens of millions of new web pages daily. Do your brand’s blog posts, white papers, videos, and fact sheets have any chance of being discovered and … Read more

15 High-Converting Landing Page Examples to Inspire You

[ad_1] Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking custom photography and animation; the elegant application of negative space and rule-of-three layouts. Seriously, these things keep us up at night. But here at Unbounce, we know that there’s more to a landing page than … Read more

What’s the Future of Business: 20 Updated WTF Lessons for a Hybrid World

[ad_1] What’s the Future of Business (WTF) by Brian Solis, Photo Credit: Guy Spier (Instagram), author of the Education of a Value Investor After all of this time, I’m not sure how I missed this. My friend Juan Carlos Giraldo published a compilation of 20 highlights​ after re-reading, What’s the Future of Business (WTF): Changing … Read more

Change Management: Talk to the People Who Do The Work

[ad_1] By Tom Swanson, Engagement Manager at Heinz Marketing Most change efforts fail to achieve established goals. This makes sense to me.  Changing is difficult enough to do on your own (like my diet for reference, I really love ice cream).  Now try change in a massive organization with cross-functional teams (and all the other … Read more

The 2023 Big Tech Layoffs: Tips for Talent Seekers & the Talented (from Ex-Googlers!)

[ad_1] Already, this year has seen a record-setting number of layoffs across the tech sector. Even for those not directly impacted, the news can be frightening. After all, millions of small and medium businesses rely on tech giants like Google and Microsoft to power their digital advertising. Image source Last month, we shared insights on … Read more

Doing CX Right: AI and the Human Element – How to Strike a Balance in the Workplace

[ad_1] Looking to gain insight into the world of AI technology, innovation, and digital transformation? Then you’ve come to the right place. On this episode, you’ll learn actionable tips from Stacy Sherman and Brian Solis, world-renowned digital anthropologist, futurist, 8x best-selling author, speaker, and VP of Global Innovation at Salesforce. They share tactics for leveraging AI and … Read more

5 Challenges to Choosing Keywords for PPC (& How to Squash Them)

[ad_1] Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential customers, but in my experience, nothing quite compares to Search. These users tend to have the highest intent to buy as they’re actively looking for a solution to … Read more