Michelle Morgan 
[ad_1] In a previous post, I covered some of the regular mistakes I see with keyword selection and usage in search campaigns. I teased that after the campaigns are set up, the job is not done; that there are regular maintenance tasks you should be working on to keep your keyword list healthy and thriving, … Read more
[ad_1] Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential customers, but in my experience, nothing quite compares to Search. These users tend to have the highest intent to buy as they’re actively looking for a solution to … Read more
[ad_1] A couple of months ago I wrote a post about things I wish I had known when I started my career in PPC. There was….quite a lot and one of the areas I covered was that of being a surprise business consultant in addition to a PPC consultant. When a client asks you a … Read more
[ad_1] I’ve taken over a lot of Google Ads accounts in my day and one of the biggest problems I find is that the account isn’t tracking conversions correctly, or at all, making it nearly impossible to know what is and isn’t working. What I’d like to do is walk you through the most common … Read more