6 Keyword Maintenance Tasks Every Advertiser Should Perform (Regularly!)

[ad_1] In a previous post, I covered some of the regular mistakes I see with keyword selection and usage in search campaigns. I teased that after the campaigns are set up, the job is not done; that there are regular maintenance tasks you should be working on to keep your keyword list healthy and thriving, … Read more

5 Challenges to Choosing Keywords for PPC (& How to Squash Them)

[ad_1] Over the last few years, Google and Microsoft have continued to come out with new fancy tools to help get your business in front of potential customers, but in my experience, nothing quite compares to Search. These users tend to have the highest intent to buy as they’re actively looking for a solution to … Read more