Brenna Lofquist

Select the right attribution model for your business

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[ad_1] By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing Attribution models always seem to be a hot topic. What’s the best attribution model? How do you implement it? Do you need an attribution tool/platform? I would imagine most companies have asked these questions at some point. If it were easy … Read more

How Healthcare Companies Can Leverage Digital Ad Spend

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[ad_1] By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. One of the trends from Invoca’s post “9 Healthcare Marketing Trends for 2023 – And … Read more